For those of you who missed it yesterday, McKinsey released a phenomenal article on WOM measurement. Here are a few quotes from the article:
“The rewards of pursuing excellence in word of mouth marketing are quite huge, and it can deliver a sustainable and significant competitive edge few other marketing approaches can match.”
“In the mobile phone [...]
Watch how these guys have built a business based on pure co-creation, being completely open with their customers and only creating products they know will sell:
This great video from CNBC explains how Lego has used powerful Word of Mouth strategies to completely turn the company around:
Yesterday we did our first live webinar on how to use Word of Mouth Marketing to dreamtically increase your business. In case you missed it, here is the recording:
During this hour long webinar, Jake Pearce and Cornelis Boertjens from The Village Square will explain how you can use powerful yet simple WOM Marketing strategies to [...]
The Village Square webinar series presents:
“How to use Word of Mouth Marketing to dramatically increase your profits”
What will you learn?
During this hour long FREE webinar, Jake Pearce and Cornelis Boertjens from The Village Square will explain how you can use powerful yet simple WOM Marketing strategies to transform your business. You will learn how to [...]
Why should CEO’s, employees and shareholders care about Referral Marketing?
The intention of this short piece is to communicate the key facts which demonstrate unequivocally that Referral Marketing is a subject corporations should know more about.
We have three objectives:
1. To ensure our Top Referrers have this information readily available first
2. To allow internal champions a [...]
We came across this great cartoon by Tom Fishburne
A picture tells a thousand words….
Before we continue we have some “Thankyous” to give out:
Thanks to all our Top Referrers for the opportunity in Holland, the guidance in the UK and the warm welcome back to NZ. As most of you know we’ve been in the UK/Europe [...]
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
Jake has written this article for Marketing Magazine and the full article can be read on the [...]
John Travolta once said “it’s taken me 10 years to become an overnight success”
For years the Ivy arguably the most successful restaurant in London was unsuccessful – we spoke to one of the old managers there and found out how they turned it around.
Introduction – Restaurants should have WOM right, right? Wrong?
Restaurants are one of [...]
Jake received this amazing reply from Mark Callaghan, Cadbury’s Managing Director Aust & NZ, when Jake sent him an email about our blog post #4 regarding Cadbury’s referral marketing strategy. That is what we call great Connection:
Dear Jake,
Thanks for getting in touch, and please accept my apologies for the delay in coming back to you. [...]
