Why should CEO’s, employees and shareholders care about Referral Marketing?
The intention of this short piece is to communicate the key facts which demonstrate unequivocally that Referral Marketing is a subject corporations should know more about.
We have three objectives:
1. To ensure our Top Referrers have this information readily available first
2. To allow internal champions a [...]
We came across this great cartoon by Tom Fishburne
A picture tells a thousand words….
Before we continue we have some “Thankyous” to give out:
Thanks to all our Top Referrers for the opportunity in Holland, the guidance in the UK and the warm welcome back to NZ. As most of you know we’ve been in the UK/Europe [...]
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
Jake has written this article for Marketing Magazine and the full article can be read on the [...]
John Travolta once said “it’s taken me 10 years to become an overnight success”
For years the Ivy arguably the most successful restaurant in London was unsuccessful – we spoke to one of the old managers there and found out how they turned it around.
Introduction – Restaurants should have WOM right, right? Wrong?
Restaurants are one of [...]
Jake received this amazing reply from Mark Callaghan, Cadbury’s Managing Director Aust & NZ, when Jake sent him an email about our blog post #4 regarding Cadbury’s referral marketing strategy. That is what we call great Connection:
Dear Jake,
Thanks for getting in touch, and please accept my apologies for the delay in coming back to you. [...]
“My CEO and colleagues are asking me – should we be on Twitter?” We had this question twice last week we suspect they are not alone?! First up let’s follow the real live case study from NZ’s most trusted brand and acknowledge some great comments from Jonathan and Richard summarised as follows:
Great Comments in relation [...]
Thanks for all your votes.
Let’s give Cadbury a chance shall we – we thought we’d give Cadbury the right of reply so we will be e-mailing this link to them – specifically the Marketing Director of Australia & NZ.
It seems that the first majority of us think that Cadbury are up to some sort of [...]
Cadbury have reduced their 250g Dairy Milk by 20% and are still charging the same. Or will they get away with it? What would you do if your CEO said we’ve got to reduce costs – here is a fait accompli now find out how to market the change. Would you try and sneak it [...]
– for example General Motors’?; see poll below.
Ande MacPherson from MediaWorks in Auckland, New Zealand won our surprize (yes that is the correct spelling) for his link to the youTube video – one guy starts a dance party, it shows the power of WOC (Word of Cell). Ande gets a secret time saving device [...]
Andy Sernovitz is the Founder of GasPedal and the author of Word of Mouth Marketing, the book that is also used for the Great WOM Marketing Experiment. More about this world’s first experiment can be read on the WOM Experiment Page. Andy was the first of our two speakers. Here is his speech:
