Meeting Tree™

The Meeting Tree™

We knew referral marketing works very well. But we could not find one company that could show us a system to turn customers into referrers – so we developed one ourselves.

It’s a fascinating process. How does one go from being a non customer to a referrer? What is the journey that causes this behavior that leads to such a powerful sales ally? Based on our own personal experience of building companies from scratch, input from Gurus, books case studies and many conversations we have developed the Meeting Tree™. We believe it’s unique because firstly it incorporates the process and stages of how a customer becomes a fan and secondly it represents a clear set of steps on how to guide and control this process.

The five steps of The Village Square System™

The Village Square System™ shows you how close you are to developing a referral marketing network. We have defined four basic cornerstones which represent stages within the transition from non customer to referral. Each company is unique and will find itself somewhere along the process in terms of a continuum towards referral marketing.

We have decided to Keep It Simple for the sake of clarity on this website – naturally there is more to the model!! Nonetheless the principles carry through:

1. Exposure – Who are my top referrers?

2. Experience – How do my top referrers experience my branded product or branded service?

3. Involvement – How easily can your top referrers get involved with your organisation?

4. Connection – How does your organisation treat your top referrers – like valued team members?

5. Ongoing Referral – How do you continually create new love in your top referrers?

Our Meeting Tree Advice Suite can identify where you are on this framework more clearly so you know how to create a self generating network.