Comments on: #4 Why has trust in corporate(s) dropped off? http://www.thevillagesq.com/4-why-has-trust-in-corporates-dropped-off/ Referral Marketing and Word of Mouth Marketing Fri, 31 Jul 2009 06:18:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jake Pearce http://www.thevillagesq.com/4-why-has-trust-in-corporates-dropped-off/comment-page-1/#comment-217 Jake Pearce Sun, 19 Jul 2009 20:51:34 +0000 http://www.thevillagesq.com/?p=588#comment-217 Thanks so much for the comments. Richard is saying that WOM is working precisely because companies are not wanting to connect and from what JR is saying a lot of that is to do with being too busy making money. Let's see how this plays out with Cadbury shall we? We can test the hypothesis. Jake &Corn Thanks so much for the comments. Richard is saying that WOM is working precisely because companies are not wanting to connect and from what JR is saying a lot of that is to do with being too busy making money.

Let’s see how this plays out with Cadbury shall we? We can test the hypothesis.
Jake &Corn

]]> By: Jonathan Russell http://www.thevillagesq.com/4-why-has-trust-in-corporates-dropped-off/comment-page-1/#comment-209 Jonathan Russell Wed, 15 Jul 2009 03:47:31 +0000 http://www.thevillagesq.com/?p=588#comment-209 I have voted above for Companies no longer nurturing real relationships. Let me explain why. In the last decade the pressure on all publicly listed companies to deliver profit growth every quarter has reached stupid levels. Senior executive bonuses are driven by them, and share price health is driven by them. Such a strong focus on quarterly growth (ideally through revenue growth, but if not then through cost management)means companies, and their brands are making bad long term decisions, all to deliver results today. Its a pressure that doesn't exist for the Whittakers of this world - Thank God. The only way this behaviour can stop? Through us as consumers making stands that even these manage for today execs will understand! I have voted above for Companies no longer nurturing real relationships. Let me explain why.

In the last decade the pressure on all publicly listed companies to deliver profit growth every quarter has reached stupid levels. Senior executive bonuses are driven by them, and share price health is driven by them.

Such a strong focus on quarterly growth (ideally through revenue growth, but if not then through cost management)means companies, and their brands are making bad long term decisions, all to deliver results today.

Its a pressure that doesn’t exist for the Whittakers of this world – Thank God.

The only way this behaviour can stop? Through us as consumers making stands that even these manage for today execs will understand!

]]> By: Richard http://www.thevillagesq.com/4-why-has-trust-in-corporates-dropped-off/comment-page-1/#comment-208 Richard Tue, 14 Jul 2009 18:20:32 +0000 http://www.thevillagesq.com/?p=588#comment-208 I suspect there will be a widely varying range of votes as so many of these factors have contributed to the erosion of trust between brands/coproates and their consumers - its probably impossible to pin point one or even a few reasons. If we assume the basis of intelligent WOM can be concentrated down to an essence of "simple, relevant and meaningful conversations between people" can then the issue of corporates having lost the trust factor be a function of the fact they have simply stopped having those conversations with consumers, breeding suspicion and a sesne of aloofness. Hence why people are now responding to WOM...they are being engaged agin and enjoying less degrees of separation from themselves and the product, brand, company because of the attributes of the WOM medium ??? I suspect there will be a widely varying range of votes as so many of these factors have contributed to the erosion of trust between brands/coproates and their consumers – its probably impossible to pin point one or even a few reasons. If we assume the basis of intelligent WOM can be concentrated down to an essence of “simple, relevant and meaningful conversations between people” can then the issue of corporates having lost the trust factor be a function of the fact they have simply stopped having those conversations with consumers, breeding suspicion and a sesne of aloofness.
Hence why people are now responding to WOM…they are being engaged agin and enjoying less degrees of separation from themselves and the product, brand, company because of the attributes of the WOM medium ???

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