#2 How do you Word of Mouth around a tattered and battered reputation

– for example General Motors’?; see poll below.

Ande MacPherson from MediaWorks in Auckland, New Zealand won our surprize (yes that is the correct spelling) for his link to the youTube video – one guy starts a dance party, it shows the power of WOC (Word of Cell). Ande gets a secret time saving device which provides a window into the future…..

Before we let you know the “right” answer, please answer the question below:

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The answer is of course “something else….” They can’t do that something else at the moment and any of you who have been on the Referral Marketing Course should know the answer. What they both should have done is use it as an opportunity to show off their record of accuracy to demonstrate the steps they have taken to ensure it will never happen again and spread that message with top referrers. The outcome being “wow, I know they have stuffed up, but I had no idea they had such a great track record and I appreciate their honesty and admitting their stuff up”.

Of course you can’t do this unless you have built a network of, please repeat after us, TOP REFERRERS!

Here is this weeks poll:

So far we have talked to people about using Referral Marketing to increase sales and inquiries. Of course we have not even talked about the application of Word of Mouth for reputation management on an ongoing basis. This is particularly relevant for larger companies like banks, utilities companies and car manufacturers. So in relation to General Motors, how could they get people differently about GM. Currently the talk is, will they go bust or not.

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