Comments on: #1 Turning Bad Word of Mouth into Good Word of Mouth. http://www.thevillagesq.com/1-turning-bad-word-of-mouth/ Referral Marketing and Word of Mouth Marketing Fri, 31 Jul 2009 06:18:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ande Macpherson http://www.thevillagesq.com/1-turning-bad-word-of-mouth/comment-page-1/#comment-174 Ande Macpherson Wed, 10 Jun 2009 02:01:29 +0000 http://www.thevillagesq.com/?p=515#comment-174 As you guys identify correctly having a plan for responding to potential (or real) bad word of mouth is essential. It is key that you judge the mood of the public correctly, address the issues & do it quickly. My favourite all time example of responding to bad word of mouth was by Playstation where they responded to a youtube video about a bug in the Tiger Woods game with their own video http://www.youtube.com/watch?v=FZ1st1Vw2kY As you guys identify correctly having a plan for responding to potential (or real) bad word of mouth is essential. It is key that you judge the mood of the public correctly, address the issues & do it quickly.

My favourite all time example of responding to bad word of mouth was by Playstation where they responded to a youtube video about a bug in the Tiger Woods game with their own video http://www.youtube.com/watch?v=FZ1st1Vw2kY

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