‘Thanks y’all’ and Is WOM Marketing just a fad?
We came across this great cartoon by Tom Fishburne
A picture tells a thousand words….
Before we continue we have some “Thankyous” to give out:
Thanks to all our Top Referrers for the opportunity in Holland, the guidance in the UK and the warm welcome back to NZ. As most of you know we’ve been in the UK/Europe for 2 months (Cornelis even 3 months) delivering training and assessing if, how and when to enter European markets.
Firstly thanks so much to all those people who made us feel so welcome in The Netherlands – everyone from Cornelis’ Mum (for putting up with our temporary office) and Dad (for being out Top Referrer), to Vodafone in Amsterdam, to Ebius Organisatieontwikkelaars – specifically Egbert, Bianca and Astrid -, to NIMA, to Rabobank, to Groningen Seaports. Thanks also to all those in the UK – the Brand Gym, Tony Franco, Catherine Armstrong, Brand Learning, Oxford Strategic Group and Glenndinning who took the time to talk to us about the UK market.
We just finished a course last week in NZ with Vodafone, TechNZ and Freeview to name a few – thanks for your welcome back! Thanks also to Sue McCarty and Amy Bullen from the New Zealand Marketing Association for allowing us to work with them.
So with this said; Is WOM just a fad? Are advocates just full of huff and puff?
The Dutch don’t think so….in fact quite the contrary – look at this data. A recent study done on WOM in the Dutch market from the DDMA (the Dutch Direct Marketing Association) one of our partners in The Netherlands, shows that 31% of companies over there are now going allocate marketing budgets to WOM. And 97% of all companies state that WOM is not a hype, here to stay and will be part of the marketing mix. Also interesting to note is that 70% of companies in The Netherlands realise that the power to influence the buying decision now rests with their customers and no longer with the organisation behind the branded product/branded service.
But what do you, our audience think?
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