A few months ago we featured a video on our website about the Lego turnaround. The following video explains the in more detail. Worth watching: Diving into LEGO’s Strategy Behind Connecting
One Day Word of Mouth Marketing Course: Wordvine Level 1 New course dates available now! 23 September in Baarn, The Netherlands 8 November in Auckland, New Zealand 9 November in Wellington, New Zealand
The Village Square offers Meeting Tree: custom advice on the process of creating a self generating customer referral grapevine. Meeting Tree offers the following three areas of advice within this
Deloitte conducted a study in August 2009 to look at the issue of brand advocacy and how consumers engage with their favorite brands with the emergence of social networking. The
For those of you who missed it yesterday, McKinsey released a phenomenal article on WOM measurement. Here are a few quotes from the article: “The rewards of pursuing excellence in word
This weeks Square Show is a great video featuring Spike Jones on “How to Create a Fan Community”. In this video Spike Jones covers how Brains on Fire created the
Watch how these guys have built a business based on pure co-creation, being completely open with their customers and only creating products they know will sell:
This great video from CNBC explains how Lego has used powerful Word of Mouth strategies to completely turn the company around:
